25+ Simple Customer Lifetime Value Formula Background. Simple customer lifetime value formula. You can calculate a simple customer lifetime value model for your company with this formula:

Use customer lifetime value and you will!

Customer lifetime value = annual value per customer x number of years the customer stays with the organisation. Clv tells you how much profit your company can expect from a typical client over the course of the relationship. Annual profit contribution per customer x. You need to know how much you.